Streamlining the user experience for an E-commerce printing company
We-Print is a new printing company serving business clients across Australia. They partnered with us to build their e-commerce platform from scratch, with a mission to offer a seamless user experience that makes custom printing accessible to everyone.
We designed and built a fast, clean, and user-friendly platform that features a custom editor, optimized checkout, and smart e-commerce integrations, delivering measurable improvements in user satisfaction and conversion.
UI/UX Design
Frontend Development
Backend Development
E-commerce Integration
Simplicity with functionality, the redesigned editor reduces visual clutter while providing guidance at each step. With CMYK previews for better printing accuracy so that users don't get surprised when the colors are not as expected. Along with safe, bleed, and cut marks for better printing accuracy.
We implemented MedusaJS as the e-commerce backend to provide a scalable, modular foundation
This allowed for deep customization, including:
The checkout flow was optimized to reduce friction and improve clarity. Key improvements included:
This redesign contributed to a 40% reduction in cart abandonment, based on user testing compared to competitor's flows.
Our solution delivered significant improvements across key performance indicators:
